ALEX BARNFATHER & HELEN WILLERS PERSONAL TRAINERS

Qualified Fitness Instructors that look after and train an individual or any group.

The brief:
This was a nice before and after mini project. Had just a logo before with nothing else, but now wanted to make themselves look more professional without costing the earth. Wanted to keep the similar theme of the 'heart rate pulse' lines so we designed them into a circular badge that can be better branded for clothing further down the line etc.

Partners that work together however can have the flexibilty to go out for themselves so keeping the same layout just personalising each with their own colour and different initials gives them both their own individual identity.

We printed business cards with SPOT UV elements that applied well over the logo, and a couple of T-Shirts.